June 2, 2026

ADVERTISEMENT An Expert Explains Why You Should Never Sweeten Your Coffee and Drink It Bitter

We all have deeply ingrained coffee habits. An automatic spoonful of sugar, without even tasting it. And then there’s always that one person who insists: “Real coffee is drunk bitter.” Enough to make you roll your eyes… and yet. What if, for once, this little phrase concealed a genuine sensory truth? There’s no moralizing about sugar here: we’re only talking about pleasure, aromas, and the taste experience of coffee without sugar.

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Sugar, That False Friend That Masks Everything

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